Local residents via a social media campaign during
A place in the social debate, a 'message behind the message'. Also, or perhaps especially when it comes to controversial topics. They are necessary ingredients for creating that much-needed humanity and authenticity. And it is precisely those two things that are necessary for gaining trust. People believe other people faster than they believe brands. And people are much more loyal to people than to brands.factor in social advertising campaigns. Also read: key trends in social advertising for But how do you increase.The human and authentic character of your campaigns You lay a good foundation with these pointers: . Use automation This seems like a strange piece of advice. issue: how do you apply humanity on a large scale It is simply impossible to stay close to the individual customer photo editor without some form of automation. Your customer base is (probably) simply too large for that. Social media platforms naturally already offer some possibilities for automation. For example, LinkedIn allows you to approach specific professions.
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Facebook is strong in segmentation by interest.solution can offer a solution. Especially with more complex campaigns or when generating multiple creatives automatically. For example, meal delivery company Deliveroo made smart use of this by promoting local restaurants tothe lockdown . This gave the campaign a personal character, and precisely this automation gave the company a human face. With diligent manual work, however involved and well-intentioned that may sound, this would never have been possible. video player : : . Use authentic content The use of stock material seems so tempting.
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