Quality and relevance of the content
Staying on top of Google updates is crucial. Every little change can affect your rankings. Have you noticed how much they care about user experience these days? Things like Core Web Vitals are important. If your site is fast, responsive, and pleasing to the eye, you've got the upper hand. Tools like PageSpeed Insights and Lighthouse? Gold mines for improving your site.
So, yes, Google in 2024: it's a whole new game, and you have to be on your toes to play it well.
In the world of SEO, content is king, but not just any content. We're talking about country email listthe kind that's super informative, totally engaging, and really knows what it's doing. Now that Google is putting the spotlight on EAQ (expertise, knowledge, authority, and trustworthiness), the bar is set very high for content creators. This means your content must showcase your expertise, your authority, and be as trustworthy as your best friend.
EAT is especially important for websites that provide medical, financial, or legal information.
Let's take the healthcare sector as an example. It's critical that your content goes beyond being accurate and current. It requires the seal of approval of real medical experts. This means your articles, blogs, or videos must be written, reviewed, or endorsed by healthcare professionals. This involvement increases the credibility and reliability of your content and ensures that it adheres to medical ethics and guidelines. It's not just about providing facts; it's about providing sound, safe, and reliable medical information that your audience can trust when making decisions about their health.
But experience isn't everything. Relevance is also important. Your content has to be like that perfect playlist that matches your audience's mood. Did you know that, according to Content Science Review , when people find relevant and useful content, it helps them achieve their goals 91.5% of the time? That's a huge number. The more relevant your content is, the more Google will like it.
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