International strategies are excellent
Mexico, I would choose you again." This publication aroused nationalism and Mexican pride and achieved its objective. Without a doubt, a more glocal action than this is impossible. McDonald's McDonald's has always stood out for its cutting-edge marketing, both globally and locally. Their products have always considered the palate of the market in which they are present and not only varying some of their flavors, but also creating totally new products. This is the case of their macaroni for dessert on the menus of France and Japan, as well as the McSpaghetti on the Filipino menu.In addition, it has been renamed in some countries, even adopting the Gansu Mobile Number List new company name on some of its facades. In Australia, for example, the fast food restaurant adopted the name Macca's and in Brazil, it is popularly known as Méqui . Now there is a unit classified as a tourist spot on one of the main avenues of São Paulo, known as Méqui 1000. The consumer is increasingly demanding and wants brands to be closer to them. This approach is increasingly valued and brands that understand this, whether glocal or only local, will be at an advantage in relation to their competition.
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Internationalstrategies are excellent resources for practicing the Glocal concept in digital marketing. To prove it, we invite you to learn the history of how our blog in Spanish has become a successful channel in different countries around the world without ignoring its fascinating particularities. Download our whitepaper on how we have generated more than a million monthly sessions without spending even 1 peso on Ads throughout the Hispanic world and be inspired to do the same with your brand! What is a SEM campaign and how does it work in Digital Marketing? An SEM campaign is a marketing strategy that involves investing money in search engines.
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