How to approach direct mail (DM) and how to increase its

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Collaborate with inside sales Direct mail can be highly effective when used in combination with other approach methods handled by inside sales, such as email and telephone. Wait until the direct mail arrives and follow up directly by email or phone. At Shannon, we achieved a 12% appointment rate when we used direct mail to introduce new features and case studies from other companies in our industry. It is generally said that the average price is 1-3% when guidance is provided only by telephone, so it is clear that we are achieving a high level of results.

How to approach direct mail (DM) and how to increase its effective Uruguay Email List ness? Introducing success stories Additionally, only 4% of people who answered the phone after sending direct mail had a negative reaction. You can create a better customer experience because more people will respond positively to your phone follow-up.  effectiveness? Introducing success stories Therefore, it is important for the marketing department and inside sales department to work together from the stage of direct marketing measures, including direct mail. When setting goals, it's a good idea to combine them with email and phone follow-up, rather than just direct mail. Utilize MA to improve efficiency Use MA (Marketing Automation) to streamline your direct mail creation process.




Direct mail is a marketing method that has a high open rate, but it is most effective when it taps into customers who have previously interacted with your company. For example, this applies to customers who have purchased products or services in the past, or customers who have registered as members to participate in seminars or request useful materials. Therefore, you can use lead and customer information registered in MA for the sending list. In addition, when considering the content of direct mail, the customer attributes analyzed by MA can be helpful. This allows you to send direct mail that meets your customers' needs, so you can expect it to be highly effective. Furthermore, information sharing with inside sales can be done smoothly with MA.