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During the annual Google I/O 2022 event, among many other news, the company announced that later this year, it will launch the “My Ad Center” platform, an advertising “hub” that will give users greater power over the ads they want to receive. According to the company, the tool will replace the current functionalities of Ad Settings and About this Ad. This news reinforces and is perfectly aligned with the market’s growing commitment to data privacy. In this article, you will learn about the main changes that will take place with this new product and how brands can prepare for this new reality.
And if you want to remain up to date on the main marketing news and trends, I strongly recommend that you subscribe to The Beat, Rock Content‘s interactive newsletter! So, what’s going to change for users? In a very intuitive way, My Ad Center will allow any user to choose Whatsapp Number which topics and companies they want (or don`t want) to see ads for while using Youtube, the Search Network and Discovery. Themes and brands will be presented as shown in the image below: By clicking on the +/- buttons, users will inform Google that they want to receive more or less advertisements about a certain topic or from a certain company.
In addition, as you can see in the image below, the user will also be able to block certain themes that they consider sensitive: Another interesting option is the “Privacy” tab in My Ad Center. There, you can edit your demographics (age, gender, education, etc.) however you like. This will give the user the power to receive ads according to the targeting they want. In addition, when using the search engine or browsing through Google’s partner sites, you will have the option to favorite, block and filter themes, and also find out who is sponsoring that link in Google Ads: What’s going to change for brands and advertisers? If well accepted by users, the My Ad Center solution will help to further evolve the quality of information and data intelligence on the Google platform.
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發表於 13:24:49