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Email online marketplace, text message or social media. As a result, more and more organizations will move to omnichannel over the next decade, analysts predict. Additionally, the payoff for such communications is much higher. Average customer engagement rates for marketing campaigns across three or more channels are similar. If the campaign is implemented through one channel, engagement is only.
How it works A few years ago, Disney bet on omnichannel. In addition to the app (available from the website moible number data and smartphone, which allows you to plan trips and manage hotel and restaurant reservations), the company has developed a smart wristband. It is issued to visitors upon arrival at the amusement park. Accounts are integrated into the bracelet. The gadget doubles as a hotel door key, park ticket, navigator, ride pass, and food ordering tool.
In addition, you can order food before you arrive at the restaurant: the waiter will know about the arrival of the guests in advance and will submit the order as soon as they arrive. Russian companies have also made good The main requirement modern infrastructure places on is that it must function flawlessly.
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