Since it is a Chinese restaurant more search

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Of course, the content itself was fun, but since April 2023, when Shin Dong-yup broadcasted, was the time when Sung Si-kyung's I'll Eat It became the most talked-about topic, the timing of the broadcast also seems to have contributed to the high topicality. Baek Jong-won appeared in the early days of content, and it is impressive that his influence still continues. Considering that Taehwajang, which Baek Jong-won introduced, ranked first in both region and restaurant searches, I think Baek Jong-won's expertise in food may have made people want to visit the restaurant more. [ I'm going to eat it + people] A popular restaurant where an invited guest appeared - How much did the number of views increase? The increase in views affects basic and sales-related search terms as well.


Shin Dong-yup/Sillimjeong (Figure 2) Panoramic view and content thumbnail of Sillimjeong taken by Shin Cambodia Phone Number Data Dong-yeop (Source: Seong Si-kyung’s YouTube) The number of views of Sillimjeong, a meat restaurant filmed with Shin Dong-yeop, skyrocketed immediately after it was broadcast. As it became a hot topic, the number of views also increased by at least 10 times. (Table 8) Trend of search terms related to Sillimjeong / 2022.08 ~ 2023.07 (Source: Listening Mind ) Another meaningful thing is that there are quite a few related search terms that are linked to restaurant sales . reservation. Parking, menus, prices, etc. – content that only people who are interested in visiting the restaurant stand out. search word Total annual searches (number of times) Sillimjeong Reservation 3,780 Sillimjeong Parking 881 Sillimjeong Menu 362 PSY/Hongmyeong (Figure 3) Panoramic view and content thumbnail of Home Young filmed by Shin Dong-yeop   Hong Myung, who appeared with PSY, also saw his search volume increase about five times immediately after the broadcast.




Table 9) Hongmyeong-related search term trend / 2022.08 ~ 2023.07 (Source: Listening Mind )  terms related to the menu appeared than Sillimjeong . In particular, we were able to check the search terms for Nanjawans, Ganjjajang, Mongjiram, and Eohyangdonggo mentioned in the broadcast. search word Total annual searches (number of times) Hongmyeong Reservation 1,608 Hongmyeong Nanjawans 1,011 Hongmyeong Ganjjajang 1,290 Hongmyeong Mongjiram 393 Hongmyeong Eohyangdong High School 168 Among Hongmyeong search terms, search terms related to sales Restaurants introduced on I'm Going to Eat showed an increase in search volume of at least 3 to 10 times immediately after the broadcast. In addition, when looking at the increase in sales and meaningful keywords (reservation, parking, price, etc.)