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Due to the dynamic nature of the social media world , working in this field can be challenging. Marketers who are always looking for new methods to connect with their target audience can take advantage of this ever-evolving landscape. The key to a successful marketing plan this coming year is to keep up with the social media trends that are on the rise. Let's start by talking about what everyone knows is going to happen. The number of people using social media platforms is growing. With approximately 4.74 billion monthly active users , an increase of 4.2% compared to the total declared in the previous year. To put this into perspective, this equates to 59.3% of the global population actively participating in some type of social network . As seen by rising usage rates, consumers are devoting more time to their chosen social media platforms. To help with the task of incorporating emerging social media trends into your overall plan, we have separated the 7 most important social media trends for 2023. Check it out! 1. TikTok remains important A series of upcoming updates for 2022 indicate that TikTok 's goal is to become the dominant social media platform overall, not just for advertisers.
Its ultimate goal is to establish itself as one of the most used social networks. TikTok has been at the forefront of technological advancement for some time now, its innovative video format has even influenced other platforms like Instagram Reels and YouTube Shorts. This year alone, the Chinese giant's app launched at least seven features that were directly influenced by other social media platforms. TikTok Now – similar to BeReal Photo Mode – similar to the Instagram carousel TikTok Stories – similar to IG Stories Search Ads – to compete with Google Search, still in testing TikTok Music – to compete Industry Email List with Spotify, still in testing 10-minute videos – to compete with YouTube In short, if you're not already using TikTok to promote your business, start right now. 2. What's new about BeReal The goal of image-sharing app BeReal is to encourage users to share an unfiltered, unedited photo with a small group of friends every day. TikTok and Instagram have also introduced similar dual-camera features. The network debuted in late 2019, but in 2022 it took off. It has about 29.5 million App Store downloads as of October 2021. Searches for “What is BeReal” and “BeReal app” on Google Trends reveal a worldwide increase in mid-2021. Most users are young women under 25 years old.
Users can only have 500 friends, so promoting your business as you normally would is ineffective. Despite this, some companies have noticed an opportunity in BeReal and are investing in the platform. They are great for increasing consumer engagement with your publication. Stickers Filters Mentions Survey Boomerang Rewind Animated Gif Superzoom Camera Effects Text ChatGuru Social media provides a great channel for establishing and maintaining customer relationships. With cutting-edge innovation, you can enhance your connections with customers on Brazil's most popular network, WhatsApp. If your company prioritizes providing excellent service to your customers, ChatGuru is the way to go. Communicate with your consumers on WhatsApp using one of our chatbots for a human touch that will help you stand out from the crowd and earn their trust. Our platform's range of technologies is flexible enough to accommodate each client's demands while facilitating optimized operations. To create an automated service, but with a humanized touch, the solution is ChatGuru. Our chatbots can be used as the initial point of contact for consumers throughout the customer service process, allowing them to get answers to their questions, make reservations and schedule appointments.
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發表於 14:46:43