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A briefing, the content strategy, a concept, your input” – you should definitely work together. After all, you know best who your customers are. How do you measure success? “We don’t measure success” does very little for your content marketing success. It's best to receive monthly reporting or to regularly evaluate the results together in order to continually optimize the strategy. What about pictures? Images in web text are important.otherwise you will have to take on the effort yourself.
Conclusion: How much does good content marketing cost? It depends on your individual goals, the Special Data target group, the product and the content formats . It's best to first make it clear to yourself what you want to achieve with your content marketing and then get various offers. For example, if you start with 4 texts per month (following the basic content marketing strategy, of course) and expect around 12 hours for a good text, you can achieve a lot. That would be 48 hours per month just for production.
Another 7 hours could be allocated for planning, strategy optimization and distribution. So a total of 55 hours per month for content marketing. This is of course just an example. Even better results can usually be achieved with more hours spent, but content marketing can also be successful with fewer hours. It always depends on the topic and target group: complex topics probably need more than 12 hours, inspirational articles could also get by with less.
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