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In addition to product reviews, price comparison portals (51%), personal recommendations (50%), the shop website (49%) and test reports (42%) also play an important role in their purchasing decision. Social proof phenomenon Why do customer reviews work so well when it comes to driving sales? One reason for this lies in the human psyche: the human herd instinct or the phenomenon of “social proof” is a psychological factor that should not be underestimated. OnPage Wiki explains this term like this: “Socially proven behavior is behavior that many other potential customers also display. In short: If people X and Y have bought a product, person Z may also buy it because they trust people X and Y in their purchasing decisions.
This is then viewed as social proof and has a huge influence on the purchasing decision.” Social India Car Owner Phone Number List proof at Booking.com Very good reviews, 13 people who are also interested and 139 bookings in the last 24 hours? I'll book that too! – Booking.com is an example of the masterful use of social proof (paired with the principle of scarcity) in the online sector. Fake, buy, delete? Important information about dealing with customer reviews Product reviews have an enormous influence on users' purchasing decisions, that much is clear. The fear of negative feedback makes many shop operators shy away from even allowing product reviews. Others delete criticism or buy fake reviews.
But neither burying your head in the sand nor faking reviews is a solution.customer reviews correctly. Quiet Blood: Why even negative reviews are good reviews Did your product receive a negative review? Half as bad! As paradoxical as it may sound: negative customer reviews definitely have their positive side! On the one hand, they ensure authenticity and dispel doubts about the credibility of reviews: users expect that there will also be negative reviews. After all, it is completely natural that not every customer is completely satisfied with a product or service.
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