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The reason for targeting enterprise customers first in the early stages of the business was in a similar context. Large companies with sufficient capital were more likely to consistently operate offline stores than small and medium-sized companies. Difficulty changing directions The most difficult thing was changing the sales process. As major clients changed from advertising agencies to large corporations operating offline stores, the sales cycle became longer. It took as little as 3 months or as long as 6 months to win one transaction. The process of explaining and persuading customers about a service called Work Insight, which I had never experienced before, was also difficult.
Due to the nature of B2B business, references are important, but since this was my first business, I had no Cambodia Phone Number Data references. Some sold it to acquaintances and others distributed it so that they could experience the service for free. References are gradually accumulating mainly from large corporate customers, and more and more people recognize the value of Work Insight. expansion of business By chance, we discovered a new customer need. Among the users of the Work Insight service, there was a case where a customer analysis of the homepage was requested like an offline store. As we analyzed the online environment, we discovered a new opportunity. Companies increased their investments online and focused on attracting new customers, but the purchase conversion rate was significantly low. The problem was customer experience. We created Channel Talk, a business messaging solution, believing that the core of customer experience on our website lies in conversations with store clerks. The task was to persuade shareholders and reorganize the changed company culture.
When persuading shareholders, we explained that the target customers of Work Insight and Channel Talk are different. Work Insight targets companies large enough to operate offline stores, while Channel Talk targets small businesses that operate primarily online. that the size of the online market, which can be started with small capital, is growing rapidly and that it is an attractive market with no competitors. Additionally, as the target customer group and product group changed, there was a need to reorganize the culture within the team. We reorganized the organization with each team's leader at the forefront, and now the anxiety within the team has been greatly reduced and we have entered a period of stability in both the organization and business aspects.
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