Salespeople thus know the leads inside out and are

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This file aims to guarantee an understanding of your target market and what interests them .  able to adopt the most effective speech to convince them, while marketing ensures that they produce useful and relevant content to generate qualified leads to pass on to salespeople. . To take advantage of your marketing content. To do this, set up a library that brings together your key content: title, description, objective, phase of the buyer's journey, url, etc.

This archive provides Chinese Malaysia Phone Number List salespeople with all the elements they need to close sales. It allows them to suggest content to leads if they are not yet ready to make a purchase. Thanks to this library, sales knows when to use which content , depending on the maturity state of the lead they are talking with. This way, your salespeople can use your marketing content to boost sales! 9. Focus on marketing automation Creating marketing content to boost sales is good; using it efficiently is even better! To get the most out of your content, there are key tools: marketing automation software.




Marketing automation tools make it possible to automate and industrialize marketing campaigns, according to predefined scenarios and based on data collected on visitors. Automation software allows marketing teams to save time while increasing their efficiency. They have a much clearer vision of the visitor journey on the website and therefore know exactly what content to offer them at what time, and when to pass on the leads to salespeople. Thanks to scoring features, marketing can identify the most promising leads.