That’s why offering landing pages and conversion optimization is such a killer opportunity for digital agencies. While you’re responsible for managing high impact campaigns, most often you’re handcuffed to using pages that don’t convert well, limiting campaign performance. Website traffic ends up exploring, not converting. Instead, all of that hard earned—and, let’s face it, increasingly expensive—traffic should be sent to a dedicated landing page focused on one thing and one thing only: conversion.
Andrew Miller of Workshop Digital puts it this way: If you’re not Fax Lists converting traffic into leads, then you’re just spending more and more money and you’re not getting better and better results. You’re not getting that compounding effect that landing pages provide. When you offer landing pages and conversion optimization as a service to your clients, you gain control over campaign assets. You can quickly test, optimize, and iterate on campaigns. And, most importantly, you can build and manage pages without relying on the client, scoring higher conversion rates with a lower cost-per-lead.
This earns you account growth, client loyalty, and shared ROI. (Is win-win-win a thing? Because it should be.) What to Offer with Landing Page Services There are two components to this new service: building high-converting landing pages and conversion optimization. The first is landing page creation. This is the primary service, complementary to the top of funnel campaigns that you’re already running. You’ll be offering the ability to get more leads and sales from the same campaigns—and the same spend—because landing pages convert better than a website.
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