10 keys to a successful restaurant email marketing strategy

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The Internet has opened up new avenues of communication for hoteliers  seeking to establish a closer relationship with customers through tools such as e-mails.

Many restaurants turn a deaf ear to the opinions of expert voices who recommend adapting to the times, and continue to rely on almost obsolete marketing strategies. With the excuse of lack of time or loss of money, these establishments allow themselves the luxury of renouncing a significant part of the population for whom technology is very important .

So much so that in most cases it is the WhatsApp Number Database Internet that helps them choose a restaurant by providing information through the website, social networks or email. As our director Diego Coquillat always tells us, “customers are more digitalized than restaurants.”

Diego Coquillat: "Customers are more digitalized than restaurants."
Neolo Academy
These new forms of promotion have permeated current models to the point of maintaining the relationship with the customer beyond the restaurant. How to do it? One of the most used - and acclaimed - methods is what is known as e-mail marketing , which consists of reaching the diner directly by sending a series of emails to inform them of events, certain promotions or the latest suggestions from the chef .



An email must meet a number of characteristics to fulfil its purpose, which is none other than to be read by the client. To do so, it is essential to follow the following recommendations.

Tips for sending a restaurant's email marketing campaign
A study has recently been published on the state of email marketing campaigns in restaurants in the United States and Canada . The results are not very favourable, as only 18 of establishments admit to having implemented this technique. However, sceptical restaurateurs should know that the Food and Restaurant sector is considered to be one of the industries with the highest percentage of email openings, with 25.7 . So, why not take advantage of this trend and follow the 10 recommendations that we propose below?