People with visual impairments rely on images being provided with ebaydatabase alternative text. With the help of reading-aloud applications, the image description is used to output the content verbally. This allows people who cannot see the image to still identify what it is. B2B companies should therefore ensure that images are tagged with alt tags when uploading them to websites and other platforms. Alt tags are typically between 70 and 140 characters long. The content should simply briefly describe what the image shows. Search engines also evaluate this text and include it in their rankings. The website should be robustly designed so that it can be used by as many people as possible. B2B companies should also pay close attention to well-structured typography. Is the H1 the largest font? The H2 should be slightly smaller than the H1, and the H3 smaller than the H2, and so on. Structuring the typography is particularly helpful for people with learning disabilities and attention deficit disorders. Good text legibility depends on sufficient contrast between the foregroun background colors. Text should stand out well from the background to be legible. This is especially important for texts with small font sizes. High contrast also helps with mobile use. This allows content to remain legible outdoors, for example, even in direct sunlight. Furthermore, it's advantageous not to use colors as the sole carrier of information, so as not to place unnecessary pressure on people with color vision deficiencies, such as the common red-green color blindness. For example, if an error occurs in an input field, an icon should be included in addition to the red color to alert the user to the error. In summary, for B2B companies, removing barriers online also means improving the usabili
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