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The consumer needs to be persuaded to click on your ad, and it requires an original idea that targets your product and a consumer’s biggest pain point at the same time. But it’s not impossible. Just take a look at SEMrush’s ad on YouTube:: SEMrush The brand took inspiration from The Lord of the Rings and personified its tool as the one ring that rules all areas of digital marketing. This way, SEMrush figuratively shows that its comprehensive solution can solve any digital marketing-related task.
How can you come up with an idea like this? It takes creativity to craft such an ad, but it also shows how well SEMrush’s marketing team knows the tool and how it can help the consumers. When you know your brand and target audience well, it’s easier to draw inspiration philippines photo editor from everything. Starbucks and its lucrative loyalty program Loyalty programs have been around for ages, but digital marketing has amplified its role even more. Now, it’s possible to access your account and review the bonuses via a mobile app and get pre-sale notifications via email.
Starbucks is one of the brands that has learned how to answer customer’s needs and reward them with a loyalty program. Every consumer using the brand’s app can collect rewards and exchange them for any goods sold at Starbucks. They also can get notifications of the latest promotions in their area: Starbucks loyalty program Credit: Starbucks Rewards How does Starbucks create value? Here are some insights based on the case study by Harvard Business Review: Flexibility to pay for the order before arriving at the store for faster pick-up.
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