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For example, certain keywords like home office furniture skyrocket in popularity when more and more people are working from home. It's a less popular topic now as people go back to the office. No matter how great your content is, search demand may have dried up . Changed? New features are added regularly. Such as displaying videos such as how-to keywords that require demonstrations for certain search queries. Your content may still be ranking well but have decided to show videos for the query now. These videos may steal clicks from your webpage. Also Featured Snippets Google Adding Quick Snippets at the top of the results that users don't need to click can hurt your CTR.
Google your target keywords to see if that makes a difference.Do I have a cannibalization problem? Cannibalization is when multiple pages on a website compete for the same keyword and Google can't determine which to prioritize. As a result, both pages rank poorly in search engines. Type photo retouching in to see which pages rank best for this query. Are there multiple pages targeting the same phrase? If so, this could be the cause of your content decay. Now that you understand the causes of content decay it's time to identify the pages on your site to improve. How to Identify Rotten Content Here are three ways you can spot content entering the decaying phase of its lifecycle in Google Analytics Go to and add a section. This will show you which pages are attracting organic users and sessions.Set the date range to the nearest month or months so you have enough data to work with. Individually click the top performing results. What does a growth curve look like? Is it increasing, steady or decreasing? Here is what a decaying traffic curve looks like.
This can be a very time-consuming process if you have a lot of pages to check, so prioritize those pages with the most traffic. Resurrection is a great tool for content marketing agencies. All you need to do is add your domain and you will get a custom report with the declining pages on your website. This reduces some of the tedious work of manually checking on.Resurrection is a great tool for content marketing agencies. All you need to do is add your domain and you will get a custom report with the declining pages on your website. This reduces some of the tedious work of manual checking on.Resurrection is a great tool for content marketing agencies. All you need to do is add your domain and you will get a custom report with the declining pages on your website. This reduces some of the tedious work of manual checking on.
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