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Easier identification of problems and understanding of customer needs If at any stage of the funnel you notice less interest and customer abandonment, it will be a sign to look at that area. This will allow you to correct any errors and improve your sales offer. What is a flywheel The flywheel model is a slightly newer and different approach to sales. It focuses more on creating a long-term relationship with the client and building a community. Flywheel focuses on areas: Attracting attention It involves gaining the recipient's interest by creating coherent marketing communication in terms of visuals and content. Being active on social media and creating interactions is key.
More and more brands are also starting cooperation with influencers, famous people on the Internet, taking into account their wide reach and number of followers. Engagement After gaining the attention of phone number list a potential customer, you need to show him that your offer can meet his needs and solve his problems. He will be looking for more information about the company, so take care of the appearance and user experience of the website.
Even the slightest inconvenience in its use can effectively discourage users from continuing to browse the website. The next issue is to provide detailed data about the product and dispel any consumer doubts. A purchase decision is considered a success. Satisfaction Applies to subsequent steps after the purchase. In particular, whether the customer will decide to use our offer again and recommend it to others. This is, of course, influenced by the quality of the products themselves, but customer service and post-sales communication (granting discounts, delivery time, accepting complaints, etc. are equally important. Advantages of flywheel What advantages can we distinguish in this model Development of the offer Flywheel focuses on the , because it does not focus only on the profit from a customer's purchase, but on improving individual sales processes.
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