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Magazine Spring Research Topic Online Reputation Systems: How to Design a System that Meets Your Needs Social networking platforms don’t thrive by magic. They can succeed only by attracting the right people, motivating them to behave in the right way, and allowing them to know and trust others in their network. This is where online reputation systems come into play. Golden Flower Year Month Day Reading Time: Minutes Topics Marketing Workplaces, Teams, and Culture Social Media Collaboration Subscribe Access and Share What to Read Next MIT Artificial Intelligence Must Read Book of the Year Top 10 Articles of the Year Open Innovation.

Twenty Years for Add cybersecurity expertise to your board Some of the most exciting new ideas in organizations are based on harnessing the collective wisdom of crowds and communities. Think user-generated content platforms, open source software, crowdsourcing, and knowledge marketplaces are just a few examples of ways to invite Job Function Email List large, loose networks of users to create or evaluate products, content, or ideas. This is the social network, a virtual world of interconnectedness that, for many executives, seems to offer an irresistible promise of (almost) free ideas, work, and decisions as long as they manage it correctly. But the first step toward intelligent management of social networks is to understand some of its contradictions.



New platforms may be all about leveraging crowds and communities, but in the end, those crowds and communities are nothing more than the sum of individuals. Your company's social networking efforts will be successful only if you can attract great individuals, inspire them to do their jobs well, and enable them to understand and trust each other well enough to achieve the ultimate goal of community. The question is, how do you do this? The answer: Harness the motivational power of reputation. The best websites know this. (Even poor people know this and they just don’t manage it.) As a result, almost all social networking platforms have some form of member profile feature.