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Even though online search is the first touchpoint for many purchases, no marketing can beat word-of-mouth. As much as 88% of consumers say they trust recommendations from friends and family more than any form of advertising. The problem is there is little you can do to influence somebody’s decision to recommend your company to a friend. The key to word-of-mouth marketing is excellence. If you’re already striving to create the best products and customer experiences for your shoppers, you’re on the right track. To increase the number of referrals, you can introduce a referral program.
Offer a small gift or a discount to people who recommend Email List your business to friends and family, and you’ll get a stream of leads for a very small price. You can implement many referral marketing strategies, such as using templates and technologies and channels such as chatbots and email. A brand’s Instagram page showing photos taken by its customers Source 3. Influencer marketing Influencer marketing is very close to word-of-mouth in terms of its role in D2C marketing. Consumers trust influencers, especially ones with smaller, more niche followings. That said, they trust them less than their friends, but more so than traditional ads. The best use for influencer marketing for a D2C brand is increasing brand awareness.
By finding influencers who cater to a demographic that might be interested in your brand and letting them create content about your products, you’ll introduce thousands of consumers to the brand. Apparel and cosmetics are the types of products that you can easily find influencers for. But it’s possible to market with influencers who have audiences adjacent to your product. For instance, if you make furniture, you can partner with bloggers who talk about home decor or DIY bloggers. Paying for an ad with an influencer with millions of subscribers might be beyond your budget. But you can market effectively even with influencers who only have five thousand subscribers. You’ll just have to find more people like this to cover a wider demographic. A bonus is that these micro-influencers are likely to work with you for minimal pay or even in exchange for your products.
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發表於 13:24:24