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An explicit search is a location-modified, long-tail search. Google can show radically different search results depending on the location modifier a user adds to their search and the user’s physical location at the time of the search. Generally, this difference is less prevalent in organic SERPs. In Google Maps search results, however, the difference between an explicit vs. implicit search is more stark and an element every local Why do implicit and explicit searches matter? One search type is much easier to rank and optimize for than the other.
This is due to how Google treats local DB to Data results based on their local ranking factors. Google continually aims to deliver the best search results by considering a combination of these key factors: Relevance: How well a business matches the user’s search intent. Google uses a mix of information the business provides on its Google Business Profile (GBP), website and other online sources. Distance: The business location’s proximity in relation to where the user is searching.
This comes into play less with explicit searches compared to implicit and “near me” searches. Prominence: How well-known the business is online and offline. This includes review count and rating. Relevance and prominence are factors we can more or less influence with marketing efforts. Distance is a fixed factor that we cannot change unless we physically move the address of the business – something most businesses are less than willing to do. While relevance and prominence are important, proximity to the searcher is the top local search ranking factor, beginning with the 2016 Possum update.
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