|
Your page title is perfectly fine for a H1, but too long for the title tag. For example, our title and H1 are slightly different for this post: If your title and H1 are slightly different but cast from the same mold, as is the case above, that’s fine. If your title is dramatically different from your H1, it’s probably worth bringing them back into alignment. Why? Searchers are sold, in part, by your title tag in the SERPs. If they’re greeted with a completely different and unrelated title (H1) on the page, they’ll feel duped. You can check for mismatched H1s and title tags for free in Ahrefs Webmaster Tools. Sign up for Ahrefs Webmaster Tools Crawl your website in Site Audit Go to the On page report Scroll to the “H1 setup” chart.
Click on the green area in the pie chart Look for drastically mismatched title tags and H1s Here’s a mismatched indian phone number title and H1 for our guide to anchor text: The title tag is angled around a definition whereas the H1 is angled around a study. It’s possible that searchers might feel a little duped or confused after clicking through to this page, so it’d probably make sense to stick with a consistent angle. PRO TIP If your website has many pages, sort the report in Ahrefs’ Site Audit by organic traffic to prioritize changes. There’s little point worrying about mismatched titles and H1s if your page doesn’t get any organic traffic in the first place. Use an H1 tag on every important page Given that your page title should be wrapped in an H1 tag, it goes without saying that you should use a H1 on every important page. After all, every page has a title.
If you want to find pages with missing or empty H1s: Sign up for a free Ahrefs Webmaster Tools account Crawl your website in Site Audit Go to the On page report Scroll to the “H1 setup” chart Click on the red area in the pie chart You can see above that some of our pages are missing H1s. Is this best practice? Not really. But it’s also unlikely to be a huge deal because these pages aren’t particularly important from an SEO perspective. They’re just blog homepages and archive pages that are only likely to attract branded traffic anyway. So while our developers could “fix” this in minutes, it’s probably not worth wasting their time as the pages look perfectly fine for visitors—and that’s all that matters here. Use only one H1 per page Google’s John Mueller says using multiple H1s per page is fine. If you’re using HTML5, this is strictly true.
|
|