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Google constantly updates and improves the algorithm that crawls and indexes pages, and also regularly improves the functionality of the search engine. When first started coming onto the scene in digital marketing strategies , there were many shortcuts or tricks like keyword stuffing to game the algorithm to get better results. Today, Google has worked to optimize the algorithm so that it cannot be cheated , in order to help users get the results they want instead of simply finding websites that know how to cheat. As ranking at the top of Google became more challenging, it also started to take much longer to see results.
What does include? is a mix of best practices and there are many Croatia Phone Number List different factors that work together to impact your results. These factors may include: Page Reliability Page trustworthiness refers to the authority, relevance, and trustworthiness of a page. A website needs all three to have the best results. Content quality The algorithm is capable of differentiating content of good quality from that which does not have it. Bad grammar, incorrect punctuation, and content that lacks useful information can negatively affect your score. page speed Your website pages must load at an average speed of .8 seconds , or the algorithm will drop points from your .
Safe browsing for users Not only does your website need quality content and fast loading times, but it also needs to be safe to visit. So any history of viruses or hacks will damage your . Interactive elements People like to interact with elements on web pages. Adding quizzes, calculators, or clickable content to your visual icons can improve your . Good pics Images that are poor quality or do not have the correct alt text can affect your ranking. On the other hand, optimized images can attract quality organic traffic. How do you know if is working? While there is no magic website that can analyze every part of your strategy and give you a single answer, there are plenty of ways to check. However, below we will give you some of the tools that will help you understand where you are positioning and where you can find areas to improve: keywords ; on-page ; plugins ; Linkbuilding ; Technical ; software platforms for .
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