By knowing your audience's profile

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You will be able to infer their content tastes which can then be used as a reference for how likely they are to buy the products your business sells. Also read: Want to be a successful content creator? Check out the Guide Here! 2. Select the Platform to Use After knowing the audience profile, you can determine which social media can be used as channels for marketing. Please note that most social media have their own audience profiles. For example, Instagram is dominated by users aged 18-35 years while Twitter is dominated by users aged 18-29 years .

Make sure you choose social media that is used by your target audience to increase the efficiency of your social media marketing strategy. 3. Create content that your audience likes After knowing the platform you will use, make sure you create content that suits the Cyprus Phone Number List tastes of the target audience you have determined. If most of your target audience uses Instagram, then it is certain that they prefer visual content such as photos, infographics or short videos. If your target audience is on Twitter, then you can prepare content in the form of text and short images to stimulate interaction.



Apart from creating the type of content that your audience likes, you can also hold giveaways to get engagement and new followers. 4. Schedule Content Publication Time In general, content publication time does not have any significance on content performance. However, it would be a good idea if you still schedule the publication of your content when the target audience you want to reach is actively using social media. Uploading content during free times such as after work hours and lunch hours can increase the chances of your content receiving high engagement .