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The types of Google searches performed after the first search on mobile Types of Google searches performed after the first search on mobile Semrush study on zero-clicks One of the main differences between desktop and mobile searches is the levels of similarity between keywords used in rapid succession. As you can see below, only 38.9% of keyword pairs are 60% or more similar, compared to more than half (55%) on desktop. Distribution of keyword similarity when two searches are performed successively on mobile Distribution of keyword similarity .
when two searches are carried out successively South Korea WhatsApp Phone Numbers on mobile Semrush study on zero-clicks Regarding the in these sessions, the general trend is the same as on desktop: most second keywords used in the same session have the same length. However, more than 27% of these second keywords are shorter than the first query, while this proportion is around 22.3% on computer: Distribution of keyword lengths in second searches of the same user sessions on mobile and desktop Distribution of keyword lengths in second searches of the same user sessions on mobile and desktop.
Semrush Zero-Click Study What does this mean for user journeys and behaviors on Google Search? Let's talk about an obvious problem first. On computers, 25.6% of searches are what we call “zero-clicks.” This can mean several things in terms of user behavior, but let's take the worst-case scenario: those "zero-clicks" mean the user found the answer in the Google SERP and never went to a site web. You would think that this indicates some sort of imbalance on the SERP, but that's not entirely the case. Content is constantly evolving, and it’s even evolving relatively quickly. What we create, how we create it, how users consume it.
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