Involve your employees Hootsuite used its own tool

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The “What” is the heart of an engagement strategy. Each year, Hootsuite identifies the top 5 trends marketers can expect in the coming year. And there are many ways you can turn each trend into a content engine, such as blogs, videos, and case studies for each trend. As I said in the webinar, these pieces of content can be consumed individually or collectively to complement the inclusive experience. And so, when it came to the “How” of value exchange, this was where Hootsuite knew it could capture people's real interest. In other words, they asked the question: how can Hootsuite help? Therefore, they made more in-depth and practical content such as fact sheets, playbooks, webinars, and the full report with the data set available for download as an input to share internally.

This is where lead capture really happens: after the reader Telegram Number Data has already consumed the report, not before they've had a chance to digest something . 4.Make your content work The principle of Integrated Marketing is at the heart of the Social Media Trends 2022 campaign . You can have great content that tells a story and an incredible on-site experience, but if they're not combined into a holistic ecosystem, the overall impact is diluted. ADVERTISEMENT By breaking down content and breaking it down into compelling stories across all channels (owned, organically earned, and paid), Hootsuite was able to reach more people with less and sing the same song as the Marketing team to tell a cohesive story. 5.



Involve your employees Hootsuite used its own tool, Hootsuite Amplify, to make available to its employees, as well as users of its employee advocacy strategy. By creating an entire category within Amplify for Hootsuite employees to share Social Trends content on their social networks, they were able to break down the key takeaways from each trend over a series of months. Plus, they were able to keep their strategy active and employees engaged with the content. In 90 days, employees earned over 1,100 shares. Focus on user experience In short, marketers and brands must balance brand building (long-term) with activation (short-term), and that's something Hootsuite accomplished by creating a full journey, unlocking their top content, and providing insights more in-depth and practical add-on via one download.