Noticed that currently your ecommerce in

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The fashion industry is based on traffic and revenues from Facebook and Instagram profiles. At the same time, the influence of your main suppliers is very large. Currently, you do not have diversified traffic channels, and any change in social reach or unconscious violation of the regulations and profile blocking may result in a sudden loss of revenue. You should therefore focus on diversifying your traffic channels,  by building an email database or focusing on SEO. In another example, you rely on organic traffic,


and Google's influence on your business is very large after all, they can implement changes to the algorithm at any time and turn off the tap on your good positions. Therefore, ensure solid SEO to reduce the risk of negative effects of changes in the search Algeria WhatsApp Number engine algorithm. An SEO audit will make your website search engine friendly, while link profile analysis and an effective link building strategy will ensure the naturalness of your domain. Example  The customer analysis showed changes in their tastes. You have noticed a new trend emerging that is currently in development. Take advantage of the moment when the demand for content is not met by the supply. Build the image of an expert in a given trend. Use all available channels for this instore communication, dedicated landing pages, content marketing, SEO, social media profiles, email database. Adapt your marketing message to your persona.





Read also Brand strategy. Do ecommerce stores also need it? Summary Intuition in business does not always work. To act effectively, you need to have hard data, numbers and analysis results. This is provided by the Porter model, which allows for an in depth analysis of the brand's micro environment. With the help of Porter's  Forces analysis, even difficult decisions are easier to make and the chance for success is greater. Porter's  forces, or examine your backyard FAQ What is Porter's  Forces analysis and how can it help with your ecommerce marketing strategy? Porter's Five Forces Analysis is a strategic tool used to assess the competitiveness of an industry and its attractiveness for companies operating in it. By conducting an analysis, you can better understand the company's .