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Achieve your goals with an effective dashboard The objectives of the dashboard: for whom and for what? Before you even start designing your dashboard, you need to answer these three questions: To whom it is addressed ? How will your audience use it? What objectives does it serve? Answering these questions accurately will save you time when you move on to the next steps. Reporting: which technical solution to choose? There are many tools for . The best tool is the one that perfectly meets the needs defined in the first step: who will use it and for what purpose? Here are several examples of tools to consider: Data Studio: this tool offered by Google is simple, customizable and free. It centralizes in real time the data collected from different sources, such as Google Analytics or Google AdWords.
Reeport: this intuitive tool allows you to easily generate Korea Phone Number Data reports using data from different departments of the company. There is a free version and it is also possible to obtain a full paid version by requesting a quote. DataHero: very powerful, this tool has the advantage of being particularly easy to use. It is available from $49/month (around €45/month) and it is possible to test it for free. Office scene at MV Group Identify your KPIs You know what purposes your dashboard serves. You must therefore define the actions that will allow you to achieve them . For example, for a company selling food supplements online, the objective may be to increase the number of customers. To achieve this, she may decide to launch a marketing campaign on social networks.
All you have to do is identify the KPIs (key performance indicators) that will allow you to measure the results of this campaign. For example, this could be the number of people who visited your site from an ad on social networks. You will also be able to see how many of them actually made a purchase afterwards. There are a multitude of KPIs, so you must choose the ones that make the most sense to provide you with relevant information. Here are several which are particularly interesting to follow for an e-commerce site seeking to increase its turnover: The number of prospects. The conversion rate: how many people carried out the action you expected (create a customer account, subscribe to a newsletter or even purchase a product).
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