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Use your brain to design and use your feet to gather information. Then, use your brain again to output that information in a way that can be conveyed to the reader. I think it will be necessary to incorporate this trend into measures. Lightning Talk (LT) Here is an introduction to Lightning Talk (LT). Despite each speaker having only 5 minutes, they were able to explain interesting topics from a variety of perspectives. Theory of search behavior in the SNS era seen from Twitter and Instagram (Mr. Murotani) This is a LT about SNS marketing by Mr. Muroya ( @rmuroya ) of Hotlink Co., Ltd. , a social media marketing support company . Until recently, search was associated with search engines such as Google and Yahoo!, but now SNS such as Twitter and Instagram are also used as a means of search. Compared to search engines, users are increasingly using Twitter and Instagram to search for real voices. ``Users want to hear what other users are saying,'' and this suggests that ``something that everyone approves of is probably good.'' In other words, ``information (word-of-mouth) on SNS is highly trusted by users,'' and the importance of using SNS will continue to increase in the future.
In order to make it easier for people to read your product's reputation through SNS searches, you need to pay attention to the following factors: Unique naming that won't be drowned out by noise Ease of searching (ease of remembering) Number of characters that are not too long, etc. In addition, according to our Belgium Phone Number Data own analysis, ``If UGC (word-of-mouth) increases, the number of named searches will increase, and if named searches increase, sales will increase,'' which is reflected in the results. *User Generated Contents. In short, it's about reviews. This session made me realize once again that in the future of content marketing, we need to consider not only SEO but also measures that take into account SNS and other means.
Reference: Theory of search behavior in the SNS era seen from Twitter and Instagram How to analyze rankings, the pitfalls of averaging, and grouping keywords using regular expressions (Mr. Takano) This is a session by Mr. Takano ( @takano_seo ), in-house SEO and web director of Amutus Co., Ltd. As an SEO analysis for intermediate users and above, we received an explanation of how to analyze rankings using Google Data Portal. For more practical information, please see the article below. How to analyze rankings for intermediate SEO users Anyone can dig deeper into their needs! Secret framework introduction.
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