This is a helpful report when we expect specific behavior from users and want to confirm it. It may also happen that a certain path is repeated in the report and we want to use this behavior to optimize for macro conversions. This is a helpful report when we expect specific behavior from users and want to confirm it. It may also happen that a certain path is repeated in the report and we want to use this behavior to optimize for macro conversions. Path visualization Path visualization Path visualization is a report that when properly configured and with a representative sample of data allowing approximately to describe all users allows for the analysis of individual user steps along the conversion path .
A path can be created when configuring a destination type goal. Most often a path is created for the purchasing process but wherever on the website we want to offer the user our vision of how to navigate we can measure how well it works Hit Post through the path. Funnels are used to graphically present successively visited locations and information about what percentage of users abandoned a given stage and what percentage moved on. Visualization of funnel paths On the left side in the upper corner we see the locations from which users enter the first stage of the funnel ordered from the most popular ones. In the example shown this is the entrance to the cart. Visualization of two funnels paths On the right side we see the number of abandonments and the location the user goes to. Thanks to this presentation of data we are able to identify bottlenecks on a given path their causes and then propose an optimal solution to stimulate conversion. Goal flow The Goal Flow report is similar to the previous one it is also about visualizing paths.
The difference here lies in a less precise presentation of the details of the subsequent stages and on the other hand in focusing more attention on the characteristics of the source of entry to the path or in the absence thereof the achievement of the goal. We can therefore analyze for example the source medium entry page or campaign from which the user came to us and converted a specific goal. Web analytics CLICK! Configuring goals in Google Analytics do it once and do it right! The possibilities offered .
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