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and that they’re contributing. Prove that you create opportunities. ideas, and reward them for helping you spread the word about your business. by addressing common pain points and offering relief – create specific, valuable content like tips, templates, and toolkits. Answer customer questions. Or provide your audience with access to other real-world solutions. This allows you to accomplish tasks faster and more effectively, keeping your brand top of mind.
Best practice example: MintLife mintlife - example Content brand MintLife was conceived as a way for personal finance software service Mint to help customers answer their personal finance questions. Mint built Special Database a strong following on a tight budget by asking financial bloggers to contribute content while also sponsoring other financial blogs. This helped the company quickly expand its subscriber base to over 20,000 consumers. The company then seeded MintLife content onto popular distribution sites like Digg and Reddit to expand its reach and get found by consumers in need of trusted financial advice. Problem 4: Content has a short shelf life or limited reach Content can be the gift that keeps on giving, not just to your brand, but to the consumers who love it. But to achieve this, you need to know how to squeeze as much value as possible out of all the content you create and get it into the hands of as many interested readers as possible. joderama knows how to extract as much value as possible from all your content.

Click to Tweet Warning signs: There are a few key reasons why your blog content dies on the vine rather than spreading its seeds far and wide. You don't create evergreen content – Content that focuses on trends and news is great for explaining your brand insights. However, this type of content typically has a built-in expiration date, which eliminates the potential for long-tail engagement. Not being clear about what you want your readers to say on your brand’s behalf – If you don’t make it as easy as possible for your readers to share your content, your influence will be less likely to spread. Publish and then move on – Content marketing is not for lazy “set it and forget it” type of businesses. Making sure your content works hard for success requires hard work before, during, and after publishing. Possible
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